In this article, I will introduce you to the benefits of promoting your business with articles published on third-party Internet sites, also called article marketing.
Website promotion with articles is a passive way of getting customers for your products and services. The main advantage of promoting a site with articles is in a long-term effect. One well-written article, posted in the right Internet resource, can bring customers for years.
Every business owner can benefit from website promotion with articles. It doesn’t matter if you are providing a service, selling a product, market information, direct sales or affiliate marketing. Article marketing is an
effective tool for promoting your business online.
What is article marketing? This is the practice of writing articles and publishing them on the Internet through thousands of available Internet sites. There are platforms from highly specialized niches to wide ones.
Best Practices for Writing SEO Text
First of all, I want to say what the article is about and what its purpose is. This material is NOT a guide for beginners, not a ready-made text optimization algorithm. The article is not to reveal all the intricacies of copywriting or to prove something to someone. I also want to emphasize that most of the recommendations relate to texts for product category pages of e-commerce projects.
In this article, I have collected a number of recommendations that I usually send to employees on the client side (copywriters, marketers, site administrators). And so that next time I would not write a new article again, but simply send a link to this material, I published it on the blog.
In order for an Internet project to bring the desired result, it is very important to fill the site with quality content. As practice shows, the scheme discussed below is quite common.
The owner of the Internet resource hires an individual to whom he entrusts the maintenance of the site. The concept of “website maintenance” , as a rule, includes administration, and work with content, and interaction with
SEO specialists, PPC department, Web analytics, and other related tasks.
When it comes to copywriting (especially preparing SEO-optimized texts for the site), then usually, instead of allocating a separate budget for ordering high-quality text content, the task is addressed to this internal
worker. The logic of customers is: What? No wonder they hired him. So let him write.
Undoubtedly, an experienced employee of the company understands the product and the specifics of the clients business better than a third-party author. But this knowledge cannot replace an understanding of the intricacies of SEO copywriting and skills in writing such materials. That is why texts prepared by non-SEO specialists rarely bring the expected result.
The best solution to the problem would be to hire a professional copywriter. And a qualified employee can be given ready-made articles or descriptions for proofreading, so that he checks the correctness of the information provided regarding the product or services that the company provides. After all, a copywriter who is not always closely familiar with a particular topic can make inaccuracies. This approach will provide maximum efficiency.
It is useful for an employee of the company responsible for the operation of the site to know the basic principles of writing SEO texts. They will be useful both when writing texts on your own, and when checking the work of an involved author. The article contains and presents useful, in my opinion, recommendations that have been tested by my own experience and are successfully used in my work.
10 benefits of article marketing.
1. Share knowledge. WThe articles you submit and publish help people solve their problems, learn more, and find answers to their questions. No matter what business you own, you have the knowledge that people are looking for.
2. Trust. When you share your knowledge with people, you demonstrate a level of expertise. The more knowledge and information you provide, the more credibility you have.
3. Increasing brand awareness. Online article sites have a wide coverage. You send them your article, they publish (self-hosted) it on the Internet, and your article is available to read on blogs and websites around the world. Internet platforms that use your article will keep your contact information, links and bio 100% intact. Write a good article and it will be published on 500 different websites. Each of these websites has its own target audience and group of visitors who, after reading your article, will learn about you and your business.
4. Website promotion with articles. Each article that you write yourself or order from a copywriter will have a bio section. Your bio will contain a link to your website. If you add a small teaser with a link at the end of your article, then your reader will be taken to your website to learn more about your business and what you have to offer.
5. Promote your products or services. Make sure the article is of value, no one wants to read a promotional presentation, you can add some native “suggestions” to promote your business.
6. Boost SEO with links. The more people who publish your article, the more links you will have to your site. Search engines look for quality links to your site when determining your ranking.
7. Article marketing will give you new customers. Whether your business is brand new or you’ve been in business for decades, you’ll gain new customers through article marketing. It’s almost guaranteed. Looking for a solution, they will go online to do some research, they will find your article, you will impress them with your knowledge, they will go to your website and bam! New client.
8. This is one of the easiest forms of marketing you can use. If you already have written content, article marketing is literally copy and paste. If not, then hire a copywriter. This investment will pay off, trust me.
9. It’s free. 99% of Internet sites where you can stay are free. Even if you choose to pay for paid features, your ROI will be very high.
10. Copywriter. If you do not know how to write, then you can always contact a copywriter. A copywriter develops texts that are read.
This copywriter writes for business. Article marketing is a win-win opportunity. You win by increasing your online influence with a free marketing tool, and your customers win because they benefit from your knowledge.