Google or Yandex do not determine the naturalness of a link by one of the parameters, we are always talking about a large amount of data. Let’s take a look at a few factors and the impact of natural links on SEO.
Natural Link: Anchor or Image
Ordinary people, when sending each other links, do not use commercial anchors. You are unlikely to send someone a link with the anchor buy a log cabin cheaply. So why should a search engine believe that you are using a natural link for promotion?
Also, do not forget that an anchor in the form of a picture or a banner is a great solution that many people forget about. Pictures attract people’s attention, thereby increasing the number of clicks on links. Links should be of various technical implementation. If you use only dofollow links, this will cause suspicion from the search engines. Look at the link profiles of large projects, they have the most diverse links:
Read more about dofollow / nofollow links and competent distribution in our material .
Without UTM-tag and other parameters for tracking
If you put a label on links and this link is dofollow, then you make it clear to the search engine that this link is set for the purpose of
manipulation, such links will not be taken into account by Yandex and Google and may pessimize the site.
If you want to track placement performance, use redirects or nofollow:
Link indexing along with page indexing
If the link from the page appeared later than the page itself was indexed, then this is not natural. Especially if the link is with a commercial
anchor.
If you want to get a link from an old page, on some project, this is not a problem, but there should not be many such links and their extraction must be approached carefully so as not to arouse suspicion from search engines.
Ideally, the link should always be indexed along with the page.
Link location
If the link to your site is in the sidebar or in the footer of the page, this is suspicious. Especially when this link is with a commercial anchor and is not
This is how rental links are usually arranged . Such links can not be classified as natural. The best location for a link is in the body text. If this is an article, then inside the article, if this is a message in the comments or on the forum, then directly in the body of the message.
Site theme
If a page about poems refers to log cabins, this is unnatural:
Ideally, if the theme is respected at the site level. When a computer repair site links to another repair site.
But it will also be enough if the theme is respected at the page level. If the media refers to you, then it is unlikely that all the news will be on
one topic.
Not one external link on the page, there are other thematic links
It looks unnatural when the only link from the page is a link to your site:
From one document there should be links to other thematic sites. There is a myth that less weight will be transferred to your site in this way. But where is the evidence?
But for such links of the same type, getting under the filter of search engines is not uncommon.
Donor quality
Pay attention to which sites the platform from which you want to receive a link refers. If you see that she refers to projects of prohibited topics, or of dubious quality, we do not recommend contacting. And if the site has thematic content, links only to relevant sites, has a
good audience, this is a great partner for cooperation.
Promotion with natural links: main features
In addition to evaluating each individual link, it is also important to understand what kind of link profile the site as a whole should have.